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Behzad Sedghi Esfahani is a lecturer and advertising, branding consultant, graphic artist and painter

Work and academic resume of Behzad Sedghi Isfahani

I, Behzad Sedghi Esfahani, was born in a cultural and artistic family. My mother is from an authentic religious family of Isfahan, from the Kolbasi tribe. I have been interested in art since I was a teenager, especially painting and music, and because my father was teaching art in the field of education, with the support and encouragement of my family, I became interested in this field and followed drawing and painting. I learned from my father, professor Alireza Sedghi, and studied painting at the Academy of Fine Arts. I benefited from the presence of professors such as Professor Mehdi Hashminejad, Professor Dadmehr, Professor Hoshang Jezizadeh, Professor Mehrdad Sadri, Professor Bahram Taheri and other prominent professors of the Academy of Fine Arts. I’m sorry In the associate degree in Kerman, I studied painting under professors such as Irajpour Yazdanpanah, Mohsen Alvinejad, Hassan Selajgeh, and other professors, and I painted in a professional and realistic style. Graphics at Tehran University of Science and Culture, I benefited from professors such as Masoud Najabati, Bahram Hanafi, Dr. Ali Asghar Mirzaei Mehr, Mansour Tamsen and other professors. I continued my activities in the field of line drawing, graphics, and sculpture, and after finishing my studies in Isfahan, I entered the business market and founded Nomad advertising agency in 2010. After trying and working in the field of graphics, wall painting, urban elements, advertising and cooperation with government departments and bodies such as Isfahan Municipality, Bank Mehr Ekhtaz and designing hundreds of logos and billboards for industrial and commercial companies. My intellectual concern was solving the livelihood problems of artists and selling art works of art professors as well as the marketing and business system of artisans and providing human resources for factories and boosting the economy of our city and country. As a result, I decided to gain experience in the field of management and commerce, and to give advice to countless companies in the field of advertising and branding and in the field of exhibitions to introduce their products. With the support and encouragement of my wife, I started studying for a master’s degree in business management at Sobh Sadegh University in Isfahan, and I have the honor of being a student of professors such as Dr. Ansari, Dr. Dariush Mohammad Ranjbarani, Dr. Mohammad Hossein Farqani and other professors in the field of management. In a more specialized way, I would like to help artists and companies to develop strategies, marketing and advertising for their businesses, and with the grace of God Almighty and good professors who came my way, I was able to use my experiences in the two fields of humanities and art in society. I want to be effective and after several years of experience in the field of design, graphics, printing and advertising, I started working in collaboration with the Isfahan International Exhibition in the field of environmental advertising, marketing and sales, and in order to be able to share my many years of experience with others. I want to transfer, and also my personal interest in education, I started teaching and I am studying again in the field of visual communication in the master’s degree at Sepehr University of Isfahan. I am also teaching and transferring my experiences in the four fields of graphics, painting, photography and business management at Isfahan Technical and Vocational University and cultural and artistic institutions.

Visual Arts

  • Drawing, painting, miniature
  • Graphics, environmental graphics, printing
  • Web Design,Photography and filming, editing, special visual
  • effects Expertise in graphic software (Photoshop, Corel Draw, Illustrator, Premiere,Aftereffect)

Business Management

  • Negotiation techniques, human resources
  • Business consultant
  • Advertising,Branding
  • Marketing and sales

 

Diploma

 from Isfahan Academy of Fine Arts

Associate degree

 in painting from Sourah University of Kerman

Masters

Department of visual arts, Tehran University of Science and Culture

msc

Master of Business Administration Sobh Sadegh Shahr University
Esfahan

masters

Master’s student in the field of graphics

Article and research ,ISCI , ICSD,CGE

(Investigation of the effect of satisfaction from the exhibition on the company’s inclination
again at Isfahan International Exhibition (presenting a paper at the national conference).
Humanities and management studies in March 2019.

Investigating the characteristics of the visual identity of environmental graphics and its impact on urban communities)
Presentation of an article in the first national conference of graphics and interdisciplinary interactive approaches
December/2022.

  • The director and manager of the advertising center of Namad for 10 years
  • Director of IMDb International Film Production and Visual Effects
  • Member of the Board of Directors of Naqsh Honar Behzad Cultural and Art Institute
  • Holding 5 individual exhibitions of painting, line drawing and graphics in Kausar Gallery and Afta B Gallery in Isfahan, Iran
  • Professor of Technical and Vocational University (Soroush), teacher of several conservatories and schools and cultural and art institutions in Isfahan, Iran
  • Participation in several visual arts festivals and expos in the field of graphics and painting
  • Participating in the group painting festival of Ten Fajr Islamic Revolutions in the Contemporary Arts Museum of Iran in Tehran in 2013
  • Miniature instructor at the Handicrafts and Cultural Heritage Organization in the field of painting for two years in Isfahan, Iran
  • Design of several posters, book covers, logos and urban billboards for public and private organizations in Iran, Isfahan and Tehran
  • The secretary of several artistic and cultural festivals of Isfahan municipality’s citizenship culture committee for three years
  • Conductor and secretary of several urban painting and graphic workshops and cooperation with the municipalities of Isfahan, Najaf Abad and Tehran
  • Cooperation with the international exhibition for consulting and conducting training and specialized courses (negotiation techniques, marketing, advertising)
  • Making several documentaries and making dozens of promotional teasers and industrial photography for different brands in Isfahan and Tehran
  • Marketing and advertising manager of the international exhibition of specialized building in Iraq (Baghdad) in 2018
  • Consulting and business development, advertising, marketing and sales of industrial companies, factories, government and private organizations
  • Marketing and advertising executive of Isfahan international exhibition for one year
  • Member of the Iranian Contemporary Arts Development Association in Tehran
  • Member of Isfahan Painters Association

Getting to know the principles and basics of entrepreneurship
E-commerce and the leap in business
Digital entrepreneurship (smart business)
The period of growth and development of advertising
Marketing and sales services
Individual skills and organizational decisions

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